In June 2026, company co-founder Meerim Rysalieva sought consulting support from the Talas Entrepreneurship Support Center (ESC).
Aziza Aitybekova, a PR consultant at the Talas ESC, worked on developing an updated logo for the brand. Notably, the entire consultation process took place online, enabling effective collaboration despite the distance between the Talas and Chuy regions.
The new logo marked a significant step in establishing a recognizable brand identity. The next phase involved active social media engagement, with the brand presenting its services, leisure atmosphere, and guest opportunities more consistently.
The results were particularly evident during the peak season from May to September 2026. The company saw an increase in the flow of guests as well as a rise in corporate clients. "Chunkurchak Kut Ordo" became a venue not only for individual and family leisure but also for corporate events and team-building activities that bring company teams together.
Branded merchandise that connects the brand with guests
Another interesting initiative was the creation of branded merchandise—specifically, T-shirts featuring the brand's logo. These are now given to guests as keepsakes, and the company team regularly wears the branded apparel.
In this way, the logo moved beyond social media to become part of the brand's everyday life. The branded T-shirts help maintain a unified team look, boost brand recognition, and leave guests with pleasant memories of their visit.
The story of "Chunkurchak Kut Ordo" demonstrates that business growth is built on concrete decisions: a well-thought-out visual identity, consistent communication with the audience, and a focus on the customer experience. Testimonial from Meerim Rysalieva, Co-founder of "Chunkurchak Kut Ordo".
"Collaborating with the Talas Entrepreneurship Support Center was a valuable experience for us and an opportunity to view our brand from a fresh perspective. Thanks to the consultation provided by Aziza Aitybekova, we developed a revamped logo that helped us create a more cohesive and recognizable corporate image.
It was particularly valuable that the entire process took place online. Despite the distance, we were able to collaborate effectively, discuss ideas, and achieve a result that aligns perfectly with our vision.
Following the logo update, we became more active on social media and focused more on promoting and showcasing our services. During the May–September 2026 season, we saw an increase in the number of guests and corporate clients. We also gained more opportunities to organize team-building activities and corporate events.
I would also like to highlight the idea of branded T-shirts. We created our own merchandise; we gift it to our guests and enjoy wearing it ourselves. This helps us strengthen team spirit and boosts our brand recognition.
We thank Aziza Aitybekova and the entire Talas Entrepreneurship Support Center team for their professionalism, support, and attentive approach to our business. For an entrepreneur, it is crucial to know that there are specialists nearby ready to help find solutions, share knowledge, and support new ideas. We are delighted with our collaboration and wish the Talas Entrepreneurship Support Center continued success in supporting entrepreneurs!"
Talas Entrepreneurship Support Center — standing with entrepreneurs, wherever they are.
This story confirms once again that high-quality consulting support knows no geographical boundaries. The online format enables entrepreneurs to receive professional assistance, develop their brands, and discover new promotional opportunities. For the team at the Talas Entrepreneurship Support Center, every entrepreneur's success is a source of pride. The Center’s consultants are always happy to help businesses grow, implement new ideas, and move forward with confidence.
Talas Entrepreneurship Support Center — supporting entrepreneurs and helping turn ideas into results!
